The Madhurmithas Story

The Ministry of Food Processing Industries (MoFPI) launched a centrally-sponsored scheme, the Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PM FME), on June 29, 2020.

The PM FME scheme aims to empower, upgrade, and formalise the existing Micro Food Processing Enterprises (MFPEs) in the unorganised segment of the food processing industry by providing financial, technical, and business support.

In line with the Hon’ble Prime Minister Shri Narendra Modi’s vision of an Aatmanirbhar Bharat, this scheme endeavours to provide a national market for local and regional products, generate employment, and bring economic stability to the people.

The MoFPI and National Agricultural Cooperative Marketing Federation of India Ltd. (Nafed) have entered a Memorandum of Understanding (MoU) wherein Nafed is leveraging its branding and marketing expertise to develop new brands and products as part of the PM FME scheme.

The PM FME scheme has adopted the One District One Product (ODOP) concept to focus on developing specific product categories for each district in India.

Jaggery constitutes the ODOP category for Muzaffarnagar district of Uttar Pradesh. Madhurmithas is the brand created by Nafed for MoFPI under the PM FME scheme for developing and marketing different varieties of jaggery from Muzaffarnagar.

Jaggery is an unrefined, chemical-free, and minimally processed natural sugar made from raw, concentrated sugarcane juice. It contains important nutrients including calcium, iron, phosphorus, and magnesium that support the immune system, and helps treat a variety of ailments. More than 70 percent of the world's jaggery is produced in India.

Jaggery Powder

About the product

Jaggery is a famed superfood and a powerhouse of essential minerals, vital nutrients, and antioxidants. Madhurmithas Jaggery Powder is a premium quality jaggery powder made with the juice of select locally grown sugarcane. It is a healthy alternative to sugar that may be used to sweeten and amplify the flavour of any beverage, drink, dessert, or savoury dish.

Masala Gur

About the product

Madhurmithas Masala Jaggery is a unique blend of pure jaggery powder and aromatic spices such as dried ginger, star anise, cinnamon, cardamom, fennel, and black pepper. The nourishing properties of jaggery as well as the therapeutic properties of the spices will help alleviate joint pains, purify the blood, and bolster the digestive as well as the immune system. This delectable mix can be used to enliven the taste of tea or milk. You can also make a healthy and flavourful drink by diluting a couple of teaspoons of the masala jaggery in a glass of lukewarm water.

Our MFPE Partners

Product manufacturing

Madhurmithas ODOP products (Jaggery Powder and Masala Jaggery) are manufactured in MFPEs located in the Muzaffarnagar district of Uttar Pradesh.  This premium jaggery powder is produced from the juice of the finest locally cultivated sugarcane, procured directly from the farmers, and processed by local MFPEs. It enables them to better their income and generate more employment. It, therefore, becomes instrumental in helping realise our Hon’ble Prime Minister’s vision of an Aatmanirbhar Bharat. Nafed focuses on creating and marketing premium quality products that promote health and holistic wellness.

The following MFPEs, located in Muzaffarnagar district, were selected for manufacturing Madhurmithas products under the ODOP initiative. This initiative is generating greater business opportunities for the micro-enterprises, providing them much-needed access to the national market.

Gudwale and Company

Mr. Jagpal Singh founded Gudwale And Company in 2018. In addition to manufacturing the Madhurmithas product range, the micro-enterprise is engaged in the processing of premium-quality, chemical free varieties of flavoured jaggery. Mr. Singh oversees the manufacturing process to ensure that customers receive wholesome and hygienic products.

Malik Farm Products

Mr. Shailov Malik founded Malik Farm Products in 2018. In addition to manufacturing the Madhurmithas product range, the micro-enterprise produces a variety of products ranging from jaggery to natural vinegar, pickles, and mango chutney.

INDIA AGRI FARMLAND

Mr. Kranti Sharma founded India Agri Farmland in 2021. In addition to manufacturing the Madhurmithas product range, the micro-enterprise manufactures high-quality jaggery-based products. The company also processes honey, raw sugar, and jaggery.

BHARTIYA KISSAN

Mr. Sumit Kumar Chaudhary founded Bhartiya Kisan in 2021. In addition to manufacturing the Madhurmithas product range, the micro-enterprise produces high-quality jaggery-based products such as jaggery cubes, sugarcane jaggery, and organic sugar. Mr. Chaudhary oversees the production of its premium products.

JAIVIK KISAN

Jaivik Kisan is a five-director company founded in 2020. The five directors are Mr. Amit Kumar, Mr. Charan Singh, Mr. Akshay Kumar, Mr. Parveen Kumar, and Mr. Shyam Singh. In addition to manufacturing the Madhurmithas product range, the enterprise is engaged in processing and manufacturing pulses, grains, sugarcane, processed organic honey, and other sweeteners such as jaggery, jaggery powder, sugar khandsari, and brown natural sugar.

KISAN AGRO PRODUCTS

Ms. Sangeeta Tomar founded Kisan Agro Products in 2018. In addition to manufacturing the Madhurmithas product range, the enterprise manufactures a diverse range of products including vinegar and jaggery. It offers a wide range of flavours in their jaggery-based products such as dry fruit jaggery, and chocolate jaggery.

To get more information!

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National Agricultural Cooperative Marketing Federation of India Ltd.(NAFED)

NAFED House, Siddhartha Enclave Ring Road, Ashram Chowk, New Delhi-110014 | +91 11-26340019, 26341810

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