The Kashmiri Mantra Story

The Ministry of Food Processing Industries (MoFPI) launched a centrally-sponsored scheme, the Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PM FME), on June 29, 2020.

The PM FME scheme aims to empower, upgrade, and formalise the existing Micro Food Processing Enterprises (MFPEs) in the unorganised segment of the food processing industry by providing financial, technical, and business support.

In line with the Hon’ble Prime Minister Shri Narendra Modi’s vision of an Aatmanirbhar Bharat, this scheme endeavours to provide a national market for local and regional products, generate employment, and bring economic stability to the people.

The MoFPI and National Agricultural Cooperative Marketing Federation of India Ltd. (Nafed) have entered a Memorandum of Understanding (MoU) wherein Nafed is leveraging its branding and marketing expertise to develop new brands and products as part of the PM FME scheme.

The PM FME scheme has adopted the One District One Product (ODOP) concept to focus on developing specific product categories for each district in India.

Spices constitute the ODOP category for Kulgam district of Jammu & Kashmir. Kashmiri Mantra is the brand created by Nafed for MoFPI under the PM FME scheme for developing and marketing both spices and spice-based products from Kulgam.

For many millennia, Indians have extensively used myriad spices and herbs to intensify the flavour of their food as well as to derive health benefits. Today, India is not only the world’s largest producer and consumer, but also the largest exporter of spices.

Kashmiri Lal Mirch

About the product

Kashmiri Mantra Kashmiri Lal Mirch can be used for adding an alluring natural scarlet colour and imparting a delicate flavour to your dishes, without adding a lot of heat. Only the best quality Kashmiri red chillies from Kulgam are sourced to create this wonder. These chillies are packed with vital nutrients and antioxidants as well as Vitamin C.

Masala Paste (Ver)

About the product

Kashmiri Ver is a traditional masala paste of Kashmir. This distinctive complex spice blend will not only add an enticing reddish hue, but also amplify the flavour of both vegetarian and non-vegetarian dishes. You may use the masala paste to give a Kashmiri twist to traditional dishes like Dum Aloo, Shahi Paneer, Aloo Mattar, Rajma, or Butter Chicken. Unleash the creative chef in you, and experiment by adding it to your favourite comfort foods or dishes like noodles and omelette and see the magic happen. We are confident that your family and friends will be delighted with the fusion of flavours.

Our MFPE Partners

Product manufacturing

Kashmiri Mantra ODOP products (Kashmiri Lal Mirch and Kashmiri Masala Paste) are manufactured in MFPEs located in the Kulgam district of Jammu & Kashmir. Choicest ingredients are directly procured from the farmers and processed by local MFPEs. It enables them to better their income and generate more employment. It therefore becomes instrumental in helping realise our Hon’ble Prime Minister’s vision of an Aatmanirbhar Bharat. Nafed focuses on creating and marketing premium quality products that promote health and holistic wellness.

The following MFPEs, located in Kulgam district, were selected for manufacturing Kashmiri Mantra products under the ODOP initiative. This initiative is generating greater business opportunities for the micro enterprises and providing them a much-needed access to the national market.

VALLEY TOP FOODS AND SPICES

Valley Top Foods and Spices, Kulgam was founded in 2013 by Mr Mudasir Ahmad Wani. In addition to manufacturing the ODOP Kashmiri Mantra product range, the micro enterprise is engaged in processing and manufacturing a range of products that are famed for their long shelf life, and include a variety of spices, vinegar, dried fruit, saffron, pickles, fruit pulp, juices, and jams.

YASEER SPICE MILL

Founded by Mr Yaseer Ahmad in 1985, Yaseer Spice Mill, has a legacy of processing spices for generations. In addition to manufacturing the ODOP Kashmiri Mantra product range, the spice mill is engaged in creating special spice blends like Masala Tikki, Chicken Masala, Meat Masala, and Fish Masala.

KUSHBO SPICES

Kushbo Spices was founded in 2016 by Mr Mohd. Iqbal. In addition to manufacturing the ODOP Kashmiri Mantra product range, the micro enterprise is engaged in the production of high-quality spices such as red chilli powder, turmeric, garlic powder, and coriander powder.

To get more information!

Contact us


National Agricultural Cooperative Marketing Federation of India Ltd.(NAFED)

NAFED House, Siddhartha Enclave Ring Road, Ashram Chowk, New Delhi-110014 | +91 11-26340019, 26341810

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